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Rethinking Your Mobile Coupon Strategy
Everyone loves a discount, right? Consumers want to save money on everything from groceries to home goods. Most people are even on the lookout for a discount at their favorite restaurant! But as we all know, the world is quickly shifting to online shopping in a...
How to think about online to offline or multichannel shopping
What is Online to Offline (O2O) Marketing? As the name suggests, online to offline (O2O) marketing is the process of running online marketing campaigns designed to drive in-store foot traffic and offline sales. The outcome is more targeted marketing and greater brand...
Shopper Marketing Part 2: What to achieve with shopper marketing
As we covered in "Shopper Marketing Part 1:", Shopper Marketing is the process of ensuring consumers are correctly engaged at every stage throughout the path to purchase, from awareness to consideration to conversion. This article will explore what you can do to set...
Shopper Marketing Part 1: What is shopper marketing, and how has it changed lately?
What is Shopper Marketing? ‘Shopper marketing’ can be thought of as the intersection between consumer psychology, customer experience, and experiential marketing. These three elements combine to convert shoppers into buyers and build the brand’s equity within the...