Our Insights
Why retailers need to get on the mobile wallet steam train
Mobile wallet marketing is an effective way for brands to engage customers without installing any other apps or opt-in for notifications. To do this, the brand creates digital loyalty cards or coupons that customers can access and use on their mobile devices. Mobile...
Everything You Need To Know About Local Retail Marketing
What is local retail marketing? Local retail marketing involves utilizing the “4Ps” (product, price, place, and promotion) to attract customers in-store and drive sales. Local marketing is vital because it’s likely that the vast majority of retail customers live...
Hyperlocal Marketing: The Bite Size Guide For Busy Marketers Who Want To Say Ahead Of The Game
What is Hyperlocal Marketing? As the name implies, hyperlocal marketing is a strategy focused on reaching customers in your local area who are already motivated to buy your products. This "local area" is usually a few blocks or streets around your business. The...
The Solution to Franchise PPC Cannibalization
The way that franchise brands typically structure and manage national pay-per-click (PPC) campaigns is concerning. Their focus is often too narrow and they ignore the advertising needs of their local franchisees. Corporate marketing teams that manage local franchisee...