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Everything You Need To Know About Local Retail Marketing

What is local retail marketing? Local retail marketing involves utilizing the “4Ps” (product, price, place, and promotion) to attract customers in-store and drive sales.  Local marketing is vital because it’s likely that the vast majority of retail customers live...

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The Solution to Franchise PPC Cannibalization

The way that franchise brands typically structure and manage national pay-per-click (PPC) campaigns is concerning. Their focus is often too narrow and they ignore the advertising needs of their local franchisees. Corporate marketing teams that manage local franchisee...

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