Our Insights
Top tips for increasing conversion in your store
The art of increasing the number of people who visit your store, whether physically or online, into paying customers is called "conversion rate optimization." Your conversion rate is calculated as the percentage of purchases compared to the total number of people who...
Mobile Wallets in the new Contactless World
With a global shift away from paper cash, physical loyalty cards, and checks towards digital payments and contactless transactions, more than 68% of consumers now use mobile payment apps for their everyday purchases. Mobile wallets have digitized payments, loyalty...
The Rise and Fall of Direct-To-Consumer
There's mounting evidence that wholesale remains more profitable regardless of the mass shift towards the direct-to-consumer model due to Covid. It's been found that wholesale provides greater control, access to data, a higher revenue per item sold, and total gross...
Why Local Marketing Should Be A Priority In 2022
Local marketing involves businesses with a physical storefront or those who sell their products via retail stores using digital marketing strategies to target new and existing customers in the vicinity to drive traffic in-store. It’s also commonly referred to as...